Cravings
What to do when a craving hits
Cravings are uncomfortable but predictable. They peak fast and fade fast. The trick is having a small set of moves you can run on autopilot.
A nicotine craving is a wave, not a wall. It rises, peaks, and falls — usually inside five minutes — whether or not you smoke. The work is to stay busy long enough for it to pass.
Six things that tend to work
- Wait three minutes. Most cravings peak and fade in 3–5 minutes. The wave is shorter than it feels in the moment.
- Slow your breath. Try a 4-second inhale, 6-second exhale, repeated for two minutes. The longer exhale calms the nervous system.
- Drink cold water. A glass of cold water gives your brain a small new signal to follow. Many people use it as a reflex.
- Move for 90 seconds. Walk, climb stairs, or step outside. Mild movement breaks the trigger loop.
- Switch context. If you usually smoke after coffee, change the chair or the room. Cravings are tied to context as much as to chemistry.
- Use the SOS in the app. Tap once. The app walks you through breathing, distraction, and a short reminder of why you started.
If symptoms feel severe — chest pain, panic that doesn't pass, or sustained low mood — please contact a doctor or a quitline. Quitting smoking is hard but it shouldn't be dangerous on its own.
Frequently asked
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How long do nicotine cravings last?
A single craving typically lasts 3–5 minutes whether you smoke or not. Frequency is highest in the first week, then drops sharply over the first month. -
Are cravings dangerous?
A craving itself is not medically dangerous. Severe withdrawal symptoms — chest pain, prolonged sleep loss, severe depression — should be discussed with a doctor. -
Why do I still get cravings months later?
Triggered cravings (a smell, a place, a stressful moment) can show up for many months. They tend to be shorter and less intense over time. -
Should I use nicotine replacement?
Many people find NRT, prescribed medications, or a combination helpful. This is a conversation to have with a doctor or pharmacist who knows your history.